TIS WITCHERY!!!

In the past two days I have pushed more buttons on Facebook than I have in the previous five years.  We are in the marketing stages of the Reel Rock Film Tour and the majority of our marketing efforts will be of the online variety.  Of course, for someone who knows how to do little more than post photos the learning curve is Himalayan steep.

Watching the real time response to information you have put out on the net is creepy fascinating.  Within hours of announcing the show I was receiving texts "Dude! the reel rock tour is coming here!"  People starting confirming their attendance to the showing, more people got invited, some declined.  I watched it all; cell phone by my side, email open in a separate window.  I was the very definition of "plugged in" and stayed so for far longer than was healthy.   The next morning I paid for it with a massive headache and the effects of basically sitting on a couch for eight hours eating granola bars and hitting the refresh button to a degree that, in theory, might prompt medical professionals to prescribe a variety of behaviour altering substances.

The climbing community, once known for its roaming "cities are death" mentality has now embraced technology, social networking, and all things that come from those three magic bars of a WiFi signal.  Next day video has replaced Long later written accounts of superhuman feats from the cutting edge. These videos do cut away the hyperbole, we can see routes or boulder problems for what they really are.  Personally whenever I used to picture the latest project to go down I thought of routes that were longer than any rope would allow and boulders that had no moderate moves.  Still, there is an elegance to well written accounts of truly great feats. Which is better is a personal opinion, pros and cons to each and all that.

One undeniable benefit of modern technology is experienced solely by those who try to document such feats.  Check out the video below for an example of leading filmmakers using leading technology to bring us cutting edge climbs.


GOAL ZERO Behind the Scenes: Peter Croft and Lisa Rands take on the Incredible Hulk from GOALØ on Vimeo.